When we go online, what are we looking for? For many of us in the developed world, it's the dangling carrot of ourselves, of course.

And we do this through quizzes, surveys, memes, horoscopes, filters, apps, and even online shopping. What kind of medieval cat do we feel like today? What is our moon sign and is it compatible with our crush? What kind of pizza best suits our personality? What should we do with our lives?

Made with support from Studio 17 and Arts Council Norway.


Printer Matter's notes:

It Me is an artist book by Jessica Williams. This full color book, bound with a vinyl cover, is printed to be the exact size and shape of an iPhone. A decade worth of screen shots, this book takes a deep dive into internet culture and identity politics through the examination of emojis, click-bait titles, memes, and selfies. What emerges is a work which represents the fleeting oversimplification of information and identity in the current era. The implications of which are a lack of nuance and loss of cultural specificity. The experience of moving through the pages of this artist book mirror the experience of swiping through social media or a dating app as advertisements creep up and down the pages.